Why Competitor Analysis Changed My Business
A few months ago, a shop network spent over 200,000 SAR in conventional advertising with minimal returns. After moving just 30% of that budget to smartphone advertising, they saw a dramatic growth in store visits.
I invest at least a substantial amount of time each Monday reviewing our competitors':
- Digital structure and user experience
- Blog posts and posting schedule
- Digital channels engagement
- User feedback and assessments
- SEO Agencies Riyadh Review strategy and positions
When I established my online business three years ago, I was convinced that our distinctive products would sell themselves. I dismissed market research as superfluous – a choice that nearly cost my entire business.
For a investment customer, we developed a responsive layout approach that automatically adjusted controls, text presentation, and structure based on the active language, generating a forty-two percent growth in user engagement.
Important divisions featured:
- Personal vs. group decision patterns
- Information gathering extents
- Value consciousness variations
- Product faithfulness tendencies
- New concept acceptance velocities
Assisting an electronics retailer, we found that their standard checkout flow was generating needless difficulties for Saudi visitors. After executing customized enhancements, their cart abandonment percentage reduced by 37%.
I recommend categorizing competitors as:
- Primary competitors (offering nearly identical solutions)
- Secondary competitors (with limited resemblance)
- Potential challengers (new entrants with game-changing capabilities)
I currently use several tools that have dramatically improved our market intelligence:
- SEO experts in Jeddah tools to analyze other companies' keyword performance
- Brand monitoring software to follow rivals' digital footprint
- Website analysis tools to track modifications to their websites
- Email capture to get their marketing communications
A apparel company experienced a 93% increase in mobile conversion after executing these enhancements:
- Streamlined form fields
- Thumb-friendly menus
- Simplified purchase flow
- Faster loading durations
Initiate by mapping ALL your rivals – not just the obvious ones. In our research, we identified that our largest threat wasn't the established brand we were watching, but a recent startup with an innovative strategy.
I use a straightforward tracker to record our rivals' costs changes weekly. This has enabled us to:
- Discover cyclical price reductions
- Detect package deal tactics
- Understand their value positioning
Assisting a food brand, we established a publication approach that balanced regional tastes with global standards, generating response metrics two hundred eighteen percent better than their former approach.
For a luxury brand, we discovered that image and temporary channels substantially outperformed Facebook for connection and conversion, leading to a focused reallocation of attention that enhanced overall performance by 167%.
For a luxury brand, we implemented a cultural segmentation approach that discovered five distinct traditional categories within their target market. This strategy improved their promotion results by 178%.
Important methods included:
- Urban-focused segments beyond basic regions
- District-based concentration
- Metropolitan vs. provincial variations
- International resident zones
- Traveler areas vs. local neighborhoods
Our research has revealed that Saudi consumers specifically seek these credibility indicators:
- Local office address
- Saudi certification symbols
- Comprehensive exchange processes
- Local currency costs with complete transportation fees
After considerable time of implementing generic population divisions, their improved Saudi-specific division methodology generated a 241% improvement in promotion results and a 163% reduction in marketing expenses.
Two quarters into operations, our conversions were disappointing. It wasn't until I happened to a comprehensive report about our niche that I understood how ignorant I'd been to the competitive landscape around us.
Recently, an web retailer was struggling with a poor 0.8% sales percentage despite significant visitors. After applying the techniques I'm about to reveal, their sales percentage grew to 3.7%, producing a three hundred sixty-two percent improvement in sales.
Recently, I watched as three competitors invested heavily into developing their presence on a particular social media platform. Their initiatives failed spectacularly as the medium turned out to be a bad match for our sector.
Key improvements included:
- Adding preferred Saudi transaction options like local services
- Simplifying delivery details for Saudi addresses
- Offering Arabic translation throughout the purchase experience
- Presenting delivery estimates tailored to Saudi regions