Powerful Paid Advertising Strategies for the Saudi Market
Last month, a merchant approached me after spending over 300,000 SAR on underperforming paid advertising. After redesigning their approach, we achieved a four hundred seventy-three percent increase in advertising efficiency.
A few weeks ago, a clothing brand approached me after using over 150,000 SAR on social media advertising with limited results. After redesigning their strategy, we achieved a dramatic improvement in advertising efficiency.
For a global fashion business, we created a Saudi-specific digital branding strategy that included tasteful traditional elements. This strategy improved their brand website Design pricing Saudi affinity by over one hundred fifty percent in only half a year.
With comprehensive research for a meal service company, we discovered that campaigns presented between evening hours dramatically exceeded those shown during typical optimal periods, producing one hundred sixty-three percent better conversion rates.
Powerful techniques included:
- Emphasizing family values rather than personal benefits
- Including appropriate faith elements where relevant
- Adjusting promotion language to correspond to Saudi social expectations
- Producing separate creative alternatives for diverse locations within the Kingdom
Important scheduling insights included:
- Reduced bidding during religious periods with stable results
- Greater engagement on weekends particularly after sunset prayers
- Seasonal variations demanding spending modifications during Ramadan
- School schedule influences on specific sectors
For a hotel client, we identified that literal conversion of their international keywords produced exceptionally unproductive spending. After implementing a locally-focused keyword technique, their cost per acquisition decreased by seventy-three percent.
Their strategy included:
- Temporary channels: Dynamic brand personality
- Professional networks: search ranking services Jeddah Authority-building material
- Instagram: Lifestyle-oriented brand storytelling
- Discussion networks: Perspective sharing
A healthcare provider experienced a one hundred seventy-eight percent increase in name familiarity after applying a medium-optimized branding strategy that acknowledged the special characteristics of each online channel in the Saudi environment.
For a software company, we modified their international design elements to better align with Saudi aesthetic preferences while preserving visual recognizability. This technique improved their visual connection by 124%.
Essential features included:
- Smartphone-prioritized creative styles
- Tap-to-dial extensions for speaking-oriented users
- Software marketing for relevant searches
- Platform-tailored landing pages
Assisting a luxury brand, we identified that their native communication was considerably weaker than their international communication. After establishing consistency between the language versions, they achieved a ninety-three percent growth in identity recognition among Saudi users.
Key approaches included:
- Working with Saudi regional experts to identify real query patterns
- Investigating local competitors for keyword insights
- Developing a Arabic-English keyword matrix to capture the complete range of users
- Implementing Saudi Arabic dialect rather than formal language
Through comprehensive research for a meal service company, we discovered that campaigns delivered between night time significantly surpassed those delivered during standard optimal periods, achieving substantially better conversion rates.