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Opened Aug 08, 2025 by Raul Takasuka@raultakasuka26
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Powerful Paid Advertising Strategies for the Saudi Market

Last month, a merchant approached me after spending over 300,000 SAR on underperforming paid advertising. After redesigning their approach, we achieved a four hundred seventy-three percent increase in advertising efficiency.

A few weeks ago, a clothing brand approached me after using over 150,000 SAR on social media advertising with limited results. After redesigning their strategy, we achieved a dramatic improvement in advertising efficiency.

For a global fashion business, we created a Saudi-specific digital branding strategy that included tasteful traditional elements. This strategy improved their brand website Design pricing Saudi affinity by over one hundred fifty percent in only half a year.

With comprehensive research for a meal service company, we discovered that campaigns presented between evening hours dramatically exceeded those shown during typical optimal periods, producing one hundred sixty-three percent better conversion rates.

Powerful techniques included:

  • Emphasizing family values rather than personal benefits
  • Including appropriate faith elements where relevant
  • Adjusting promotion language to correspond to Saudi social expectations
  • Producing separate creative alternatives for diverse locations within the Kingdom

Important scheduling insights included:

  • Reduced bidding during religious periods with stable results
  • Greater engagement on weekends particularly after sunset prayers
  • Seasonal variations demanding spending modifications during Ramadan
  • School schedule influences on specific sectors

For a hotel client, we identified that literal conversion of their international keywords produced exceptionally unproductive spending. After implementing a locally-focused keyword technique, their cost per acquisition decreased by seventy-three percent.

Their strategy included:

  • Temporary channels: Dynamic brand personality
  • Professional networks: search ranking services Jeddah Authority-building material
  • Instagram: Lifestyle-oriented brand storytelling
  • Discussion networks: Perspective sharing

A healthcare provider experienced a one hundred seventy-eight percent increase in name familiarity after applying a medium-optimized branding strategy that acknowledged the special characteristics of each online channel in the Saudi environment.

For a software company, we modified their international design elements to better align with Saudi aesthetic preferences while preserving visual recognizability. This technique improved their visual connection by 124%.

Essential features included:

  • Smartphone-prioritized creative styles
  • Tap-to-dial extensions for speaking-oriented users
  • Software marketing for relevant searches
  • Platform-tailored landing pages

Assisting a luxury brand, we identified that their native communication was considerably weaker than their international communication. After establishing consistency between the language versions, they achieved a ninety-three percent growth in identity recognition among Saudi users.

Key approaches included:

  • Working with Saudi regional experts to identify real query patterns
  • Investigating local competitors for keyword insights
  • Developing a Arabic-English keyword matrix to capture the complete range of users
  • Implementing Saudi Arabic dialect rather than formal language

Through comprehensive research for a meal service company, we discovered that campaigns delivered between night time significantly surpassed those delivered during standard optimal periods, achieving substantially better conversion rates.

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Reference: raultakasuka26/arabicseowiki#2